Privacy Policy & POPIA Notice
Last updated: 19 June 2026
Lone Bull Rentals is a trading division of Lone Bull Properties (Pty) Ltd, a member of the Lone Bull Group ("Lone Bull", "we", "us", or "our"). We are committed to protecting your personal information and processing it in accordance with the Protection of Personal Information Act, 4 of 2013 ("POPIA"). This Privacy Policy explains how we collect, use, store, disclose and protect your personal information when you use our website or enquire about our rental properties.
1. Responsible Party
The responsible party for the processing of personal information described in this notice is:
Lone Bull Properties (Pty) Ltd
Trading as Lone Bull Rentals
Waterfront Terraces, Tyger Waterfront
Bellville, Cape Town, South Africa
Email: rental@lonebullgroup.co.za
2. Personal Information That We Collect
We may collect and process the following personal information:
a) Enquiry information
When you submit an enquiry through our website, we may collect:
- Full name;
- Email address;
- Telephone number;
- Property of interest;
- Preferred booking dates;
- Any information you voluntarily provide in your enquiry.
b) Booking information
Where a booking is confirmed, we may additionally collect:
- Identity document or passport information;
- Driver's licence information (where applicable);
- Vehicle registration details;
- Guest information required for estate access;
- Booking and payment-related information.
c) Website usage information
When you visit our website, we may automatically collect certain technical information through cookies and analytics tools, including:
- IP address;
- Browser type;
- Device information;
- Pages visited;
- Website usage statistics.
3. Purposes of Processing
We process personal information for the following purposes:
- To respond to enquiries and provide requested information;
- To facilitate and administer property bookings;
- To communicate regarding reservations, arrivals, departures and guest services;
- To arrange access to estates, gated communities and managed properties;
- To comply with legal, regulatory and security requirements;
- To maintain business records;
- To improve our website and customer experience;
- To protect our legitimate business interests and prevent fraud or misuse.
4. Legal Basis for Processing
We process personal information where:
- Processing is necessary to take steps at your request before entering into a contract;
- Processing is necessary to perform a booking agreement;
- Processing is required by law;
- Processing is necessary for our legitimate business interests;
- You have provided consent where consent is required.
5. Disclosure of Personal Information
We do not sell or rent personal information to third parties.
We may disclose personal information to:
- Employees and authorised representatives of Lone Bull Properties who require access to perform their duties;
- Service providers assisting with website hosting, email, booking administration, payment processing, customer support or IT services;
- Estate management and security personnel where required for access control and guest verification.
For bookings at properties situated within Shelley Point Estate or Steenbergs Cove Estate, guest identity information and vehicle details may be shared with the relevant estate management and security personnel to facilitate access and comply with estate security requirements.
We may also disclose personal information where required by law, a court order, or a regulatory authority.
6. International Transfers
Some of our service providers may store or process information on servers located outside South Africa.
Where personal information is transferred internationally, we will take reasonable steps to ensure that appropriate safeguards are in place and that the recipient provides an adequate level of protection consistent with POPIA.
7. Security of Information
We implement appropriate technical and organisational safeguards to protect personal information against:
- Unauthorised access;
- Loss;
- Misuse;
- Alteration;
- Disclosure; and
- Destruction.
Access to personal information is restricted to persons who require such access for legitimate business purposes.
8. Retention of Information
We retain personal information only for as long as reasonably necessary to fulfil the purposes described in this notice or as required by law.
Generally:
- Enquiry information may be retained for up to 24 months after the last interaction;
- Booking and related records may be retained for up to 5 years or longer where required by law, taxation requirements or dispute resolution purposes.
Thereafter, information will be securely deleted, destroyed or anonymised.
10. Your Rights Under POPIA
Subject to applicable law, you have the right to:
- Request access to your personal information;
- Request correction of inaccurate or incomplete information;
- Request deletion of information that is no longer required or has been unlawfully processed;
- Object to certain forms of processing;
- Withdraw consent where processing is based on consent;
- Submit a complaint to the Information Regulator.
Requests may be submitted using the contact details below.
11. Information Officer
Email: rental@lonebullgroup.co.za
Physical Address:
Waterfront Terraces, Tyger Waterfront
Bellville, Cape Town, South Africa
12. Direct Marketing
Subject to applicable law, we may use your contact information to send you communications relating to:
- Special offers and promotions;
- New property launches;
- New accommodation opportunities;
- Holiday packages and seasonal deals;
- Company news and updates;
- Other products, services or offerings provided by Lone Bull Properties, Lone Bull Rentals or other businesses within the Lone Bull Group that may be of interest to you.
Where required by POPIA, we will only send direct marketing communications with your consent or where we are otherwise legally permitted to do so.
You may opt out of receiving marketing communications at any time by:
- Clicking the unsubscribe link included in our emails;
- Contacting us directly; or
- Requesting removal from our marketing database.
Opting out of marketing communications will not affect communications relating to an existing booking, enquiry, legal obligation or customer service matter.
13. Complaints
If you believe your personal information has been processed unlawfully, please contact us first so that we can attempt to resolve your concerns.
You may also lodge a complaint with:
The Information Regulator (South Africa)
Website: www.inforegulator.org.za
14. Changes to This Notice
We may update this Privacy Policy from time to time. Any amendments will be published on this website and will become effective upon publication.